Plain-English help for your online presence
No fluff — just practical explainers on search, AI answers, speed, and local visibility.
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Can you trust AI search results? What small businesses need to know
When AI search is reliable, how to verify answers, bias and business visibility, ChatGPT recommendations, and why consistency matters more than one snapshot.
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What should I look for when choosing a web designer in Nelson?
Questions to ask before you hire, designer vs developer, local vs agency vs freelancer, post-launch support, red flags, and what good looks like in Nelson.
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Does my small business actually need a website in 2026?
Honest take on word of mouth vs a site, what social media cannot replace, when a website is not the priority, and what to clarify before you invest.
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How do I get my business found online in Nelson?
Local SEO for Nelson — Google Business Profile, NAP consistency, directories, AI search, Apple Maps, and a practical checklist for the Top of the South.
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How much does a website cost in New Zealand — and what should you actually get for it?
Why quotes vary from hundreds to tens of thousands, what you get at each tier, red flags in fine print, ongoing costs, and where Pounamu Creative sits.
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How do I get my business found on ChatGPT and AI search tools?
Practical steps for AI visibility — your website, directories, reviews, schema markup, AEO, and when a rebuild makes sense vs retrofit.
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Is SEO dead in 2026? Not quite — here's what's really happening
SEO is evolving, not dying — how AI and Google Overviews changed the game, why local SEO still works, and whether SEO is worth it vs paid ads.
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What is the difference between a template website and a custom-built one?
Template vs custom under the hood, cost over time, Wix vs custom, WordPress vs custom code, and when DIY is enough vs when to hire a pro.
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What is AI search? A plain-English guide for NZ small businesses
No jargon — what AI search means, how it differs from Google, whether customers trust it, and what NZ service businesses should do about it in 2026.
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What is GEO? Generative engine optimisation explained for NZ small businesses
GEO, AEO, and how they relate to SEO — plain English for NZ service businesses, without the buzzword soup.
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What is a Google Business Profile — and does your business need one?
How GBP works across Search and Maps, why it matters for local SEO and AI recommendations, setup in NZ, reviews, and Maps ranking tips.
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Why has my website traffic dropped? What is actually happening in 2026
If enquiries have dropped and nobody has explained why, you are not alone. How AI, Google, and zero-click search affect NZ businesses — and what steady sites do differently.
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Why is my website slow — and what does it actually cost you in customers?
Common causes of slow sites, how speed affects Google rankings and bounce rates, how to test with PageSpeed Insights, and what a good score looks like for NZ businesses.